Disney Legend Marty Sklar, to speak at annual American Creativity Association conference

Marty Sklar is scheduled to appear Airport Hilton, for the American Creativity Association annual conference from March 21 - 23.

Marty will reveal the basic precepts that the Imagineers use whenever they design a new Disney theme park.

In-house, these WDI-specific tenets are known as "Mickey's 10 Commandments." And here are a few highlights of Sklar's list.

When designing a Disney theme park, you should ...

1. Know your audience - Don't bore people, talk down to them or lose them by
assuming that they know what you know.

2. Wear your guest's shoes - Insist that designers, staff and your board members
experience your facility as visitors as often as possible.

3. Organize the flow of people and ideas - Use good story telling techniques, tell good
stories not lectures, lay out your exhibit with a clear logic.

4. Create a weenie - Lead visitors from one area to another by creating visual magnets
and giving visitors rewards for making the journey

5. Communicate with visual literacy - Make good use of all the non-verbal ways of
communication - color, shape, form, texture.

Mr. Sklar will be speaking on Wednesday, and following his talk, he will be taking part in an on-site book signing.

This is a must attend for any imagineer in training!

Links:
American Creativity Association
American Creativity Association Conference Overview
Marty Sklar Bio